Eugene Business

The Chamber recently asked member marketing and public relations firms to send us tips for businesses to consider when marketing themselves during these economic times. We share some of those tips with you here.

Don’t be timid: Spread the word about your product/service. Now’s the time to increase your marketing. If you don’t have money to spend, make your employees and customers your ambassadors. And toot your own horn.

Keep everyone in the loop: Keep your employees well-informed about business conditions, as they are your front line marketers/brand ambassadors.

Stay focused: Stay focused on what truly differentiates your services and products. Thoughtful strategy that produces sustainable value to your client – even after the "crisis" is past – will cement client relationships and build your brand in a way that a one-time price cut can’t.

Market for the long-term: Ensure that marketing is a long-term effort. Starting stopping, doing a little here a little there, is a failed policy. You might as well host a company BBQ and burn money instead of charcoal.