Regional Economic Prosperity Requires Young, Creative Talent

Wednesday, December 23, 2009 by Dave Hauser

The key trends shaping cities and region are fairly well-known: More baby boomers are planning to retire; the number of women joining the workforce has stabilized; and college attainment levels have plateaued. As a result, young professionals are becoming increasingly important to the economic health of growing cities, according to one national report.

The study by Portland economist Joe Cortright indicates that young, college-educated workers are capable of counteracting this impending economic shift because of their entrepreneurial nature and willingness to relocate. The key to growing cities will be to attract and retain young professionals, Cortright says in “The Young and Restless in a Knowledge Economy.”

Recognizing that opportunity, the Eugene Chamber of Commerce is leading and supporting efforts to retain, engage and attract young professionals:

•Young Professionals Network (YPN). The focus of YPN is to provide programs specifically targeted to meet the needs of young professionals for networking, professional and personal development, community involvement, awareness and influence.
•Entrepreneurial programs. Through Chamber initiatives such as the entrepreneurial support group SmartUps and the investor-focused Willamette Angel Network and conference, we’re supporting new ideas and business success.
•Partnership with the Springfield Chamber of Commerce. Since 1986, we’ve worked together to promote and foster the development of volunteer leadership. While not exclusively for young professionals, Leadership Eugene-Springfield (LES) has attracted participants who have used the program to establish meaningful volunteer leadership roles in our community that meet the area’s need for the active participation of informed, skilled and motivated community leaders.
•A central role in the creation of the Arts and Business Alliance of Eugene (ABAE). This new group enriches the cultural life of our community by acting as a catalyst for creating dynamic partnerships between the art, culture and business sectors.

Eugene-Springfield’s well-deserved reputation for outstanding livability, coupled with efforts to hold on to and attract talented young people, will be an important piece of an economic strategy that drives a prosperous future.

Dave Hauser is president of the Eugene Area Chamber of Commerce. As the area’s leading business advocate, the Chamber works to create an environment in which business will thrive. The Chamber works with partners in business, government and education to improve the quality of life for local residents.

 

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