Local Government Affairs Council Strengthens Membership With New Appointments

Wednesday, February 17, 2010 by Jared

The Local Government Affairs Council (LGAC) is a committed group of business leaders that meet nearly every Friday morning to study, discuss, and take action on the many pressing public policy issues that impact our community’s economic prosperity.  From enterprise zones to Downtown development to public safety funding, LGAC has led the charge for policies that encourage increased livability and economic vitality at the city, county, and state levels.

In January,  LGAC had several vacant positions, which attracted a tremendous level of interest, resulting in nearly fifteen applications from business leaders interested in helping chart the Chamber’s course and take a more active role in the Chamber’s public policy and advocacy work.   The Chamber works hard to maintain a broad representation of our membership.   We are excited to announce the following new Local Government Affairs Council members, who bring a wealth and breadth of perspectives and expertise:

o   Wendy Baker- Wendy J. Baker, Attorney at Law

o   Rob E. Bennett- Downtown Athletic Club

o   Julie Daniel- BRING Recycling

o   Jeanine Jackson- Pacific Benefit Planners

o   Ben Sappington- Pacific Continental Bank

o   Tenille Woodward-  Kernutt Stokes Brandt &Co.
 

We congratulate these members for their appointments, and thank them for their willingness to serve their Chamber and their community.
 

B2B Connections: Attracting Customers, Building Trust – and a Stronger Economy

Tuesday, February 2, 2010 by Dave Hauser
Business-to-business networking is a term that many people link to the Eugene Area Chamber of Commerce, but it sometimes seems as if there’s a new networking group announced almost every day. However, there are three clear advantages to building your business with a Chamber membership:

• The best business networking extends beyond the swapping of a business card, or blind referrals, and rather operates as an exchange of business information, ideas and support. Chamber efforts such as the Latino Business Network, Women Business Leaders, Smart-ups, Eugene Greeters and Young Professionals Network provide valuable information, skills and connections.

• Eugene Chamber business networking is a basic for an organization dedicated to building a stronger regional economy, which makes us different from other great local organizations that exist solely to provide business-to-business networking. Our members get the best of all worlds. Not only do we provide them countless opportunities to participate in exchanges of ideas and receive support, but they also join in a vision to sustain meaningful work in regional economic development, entrepreneurial support, business advocacy and more.

• Networking through the Chamber adds credibility to your business. A national study by the Schapiro Group, an Atlanta-based market research firm, revealed that membership in a local chamber of commerce can significantly boost a business's image among consumers and other businesses. Consumers who were told that a business is a chamber member were 51 percent more likely to be highly aware of it and 57 percent more likely to think positively of its local reputation. As a result, consumers are 63 percent more likely to buy goods and services in the future from a company they believe is a member of a chamber of commerce.
The Chamber offers access to a number of interlaced networks. The Chamber understands the value of making connections, the ones that businesses and consumers rely on to make decisions¬. The ones that foster trust. The ones that build an integrated, member-supported regional economy, over the long term.

Dave Hauser is president of the Eugene Area Chamber of Commerce. As the area’s leading business advocate, the Chamber works to create an environment in which business will thrive. The Chamber works with partners in business, government and education to improve the quality of life for local residents.

Leadership Eugene-Springfield Class Reaches the Halfway Point

Friday, January 8, 2010 by Jared

Next week the 2009-2010 class of the Leadership Eugene-Springfield program will reach the midway point in their community education experience.  The class, made up of up-and-coming leaders from businesses and nonprofits throughout the community, has studied leadership and communication styles; learned how to interact with the media; worked on meeting facilitation; learned about economic development challenges and opportunities in our region; investigated the management styles and government and cultural history of Eugene and Springfield; and examined local systems for meeting community health care and social service needs. 

Before the year is out, the class will have improved understanding of local public safety systems, land use planning and education, and been introduced to a variety of volunteer and appointed leadership opportunities.

The Leadership Eugene-Springfield class runs from October to May each year, with enrollment and admission each summer.  For more information about the program, or for an application for the 2010-2011 year, contact Jared Mason-Gere, Director of Business Advocacy, at (541) 242-2355 or JaredM@eugenechamber.com.

 

Chamber Hosts Comprehensive Economic Outlook Conference

Monday, January 4, 2010 by Events Team

Over the past ten years the Eugene Chamber Economic Forecast event has become the region’s most comprehensive economic outlook conference each year featuring a panel of leading economists along with local experts presenting insights and predictions on the economic future for the region for the year ahead. This year’s event is set for Wednesday, Feb. 3rd at the Eugene Hilton and Conference Center. Set for 2:30-5pm, this year’s event will feature three components:

Joe Cortright, President and principal economist for Impresa, a Portland consulting firm specializing in regional economic analysis, innovation and industry clusters will offer insights into community and university collaboration in economic development.
Timothy A. Duy, Adjunct Assistant Professor and Director, Oregon Economic Forum, Department of Economics, University of Oregon and author of the University of Oregon Index of Economic Indicators will offer his insights into the economic future of the region.
• The event will conclude with the well-known economist panel of experts offering predictions on what’s to come in 2010 including: Bill Conerly, economist and financial consultant; Tom Potiowsky, former state economist; Brian Rooney, local economist for Oregon Employment Department; Timothy A. Duy, Adjunct Assistant Professor and Director, Oregon Economic Forum, Department of Economics, University of Oregon Ed Whitelaw, president of ECONorthwest; and John Mitchell, M&H Economic Consultants of Portland,

Chamber member costs include $450 Table for 10 - Preferred Seating; $40 Individual seat at table (non-reserved); $30 Individual seat - theater style. Non member costs $50 Individual seat at table or $40 Individual seat - theater style.

Economic Forecast is sponsored by Oregon Community Credit Union and Providence Health Plan. Register now.

Happy New Year From the Staff of the Eugene Area Chamber of Commerce!

Friday, January 1, 2010 by Membership Team

The staff of the Eugene Area Chamber of Commerce looks forward to:
 

  • Providing promotion and networking opportunities for our members,
  • Advancing responsible economic development projects, and
  • Advocating for business-friendly public policy


for the Eugene/Springfield business community in the coming new year.

Happy New Year!

Regional Economic Prosperity Requires Young, Creative Talent

Wednesday, December 23, 2009 by Dave Hauser

The key trends shaping cities and region are fairly well-known: More baby boomers are planning to retire; the number of women joining the workforce has stabilized; and college attainment levels have plateaued. As a result, young professionals are becoming increasingly important to the economic health of growing cities, according to one national report.

The study by Portland economist Joe Cortright indicates that young, college-educated workers are capable of counteracting this impending economic shift because of their entrepreneurial nature and willingness to relocate. The key to growing cities will be to attract and retain young professionals, Cortright says in “The Young and Restless in a Knowledge Economy.”

Recognizing that opportunity, the Eugene Chamber of Commerce is leading and supporting efforts to retain, engage and attract young professionals:

•Young Professionals Network (YPN). The focus of YPN is to provide programs specifically targeted to meet the needs of young professionals for networking, professional and personal development, community involvement, awareness and influence.
•Entrepreneurial programs. Through Chamber initiatives such as the entrepreneurial support group SmartUps and the investor-focused Willamette Angel Network and conference, we’re supporting new ideas and business success.
•Partnership with the Springfield Chamber of Commerce. Since 1986, we’ve worked together to promote and foster the development of volunteer leadership. While not exclusively for young professionals, Leadership Eugene-Springfield (LES) has attracted participants who have used the program to establish meaningful volunteer leadership roles in our community that meet the area’s need for the active participation of informed, skilled and motivated community leaders.
•A central role in the creation of the Arts and Business Alliance of Eugene (ABAE). This new group enriches the cultural life of our community by acting as a catalyst for creating dynamic partnerships between the art, culture and business sectors.

Eugene-Springfield’s well-deserved reputation for outstanding livability, coupled with efforts to hold on to and attract talented young people, will be an important piece of an economic strategy that drives a prosperous future.

Dave Hauser is president of the Eugene Area Chamber of Commerce. As the area’s leading business advocate, the Chamber works to create an environment in which business will thrive. The Chamber works with partners in business, government and education to improve the quality of life for local residents.

 

Help Create Nuturing Environments with Cirque de Famille

Wednesday, November 4, 2009 by Membership Team

If you saw the Profile about Birth To Three and David and Tracie Gonyea in November’s “Open For Business,” you also saw the Chamber in action.

 

Birth To Three is a recipient of “Chamber Cares,” the Chamber’s initiative to help area non-profits. Birth To Three was one of several selected. Each recipient is receiving support via a spotlight in Open For Business, inclusion in the monthly all-member mailing, and placement of a poster in the Chamber lobby.

 

Birth To Three’s executive director, Minalee Saks, says, “Any increase in donations in times of economic stress means Birth To Three will be better able to maintain parenting programs, thus continuing to help local families create the nurturing environment all children should have.”

 

Opportunities include the annual campaign and business sponsorships of Cirque de Famille. Learn more about Birth To Three at http://www.birthto3.org or on Facebook.

 

  

Marilyn Milne

Communications Director

Birth To Three

birthto3.org

541-434-4356

Building an Economic Playbook

Monday, August 10, 2009 by Dave Hauser

The announced closure last summer of Hynix Semiconductor Manufacturing America and layoffs by a handful of the region’s most prominent employers served as reminders of just how fragile our local economy can be. While Eugene/Springfield has had its share of economic development successes over the past decade, recent announcements point to the need for a comprehensive regional economic development game plan.

A generally accepted definition of economic development is "the development of economic wealth of countries or regions for the well-being of their inhabitants." I really like the last part. Throughout our 100-plus years, the Eugene Chamber has linked a strong local economy with the livability of the people in the community.

So how is the local economy performing?

  • The Eugene economy created 400 new jobs in the three and half years from March 2001 to November 2004, according to a 2005 report provided to the United States Conference of Mayors. That earned the city a ranking of 174 out of 318 metro areas undertaking efforts to rebound from the 2001 recession.

  • Employment declined in Lane County at the beginning of summer by about 8,000 jobs, or 5.1 percent, compared with the year before. Losses occurred in all industry sectors but health care. The seasonally adjusted unemployment rate increased 8.4 percentage points over nearly the same period, reaching 14.2 percent in May.

  • Manufacturing, an important building block in any local economy, has declined. In Lane County, wood products and transportation equipment have been particularly hard hit.

If our local economy were a college football team, you could say we are struggling to become bowl eligible. That’s not to suggest we haven’t had economic successes. We have. Or that local economic development organizations, including the Eugene Chamber, aren’t working hard to produce results. We are.

What holds us back is the absence of a comprehensive regional economic development strategy. Today, there are no fewer than 14 economic development organizations in Eugene/Springfield, each working from a different business plan. If we were a football team, we’d be trying to win a game with each player working from a different playbook.

We need a regional playbook. A plan that aligns the efforts of public and private players with an economic development strategy that defines the kind of local economy we aspire to -- and that then institutes a series of coordinated steps to achieve it. We need a plan that produces more results to advance the well-being of residents.

This is a top priority of the Eugene Chamber. We are, and have been, committed to collaborating with local partners to produce results that work for our communities.

Dave Hauser is president of the Eugene Area Chamber of Commerce. As the area’s leading business advocate, the Chamber works to create an environment in which business will thrive. The Chamber works with partners in business, government and education to improve the quality of life for local residents.

Ten Reasons to be Optimistic in 2009

Wednesday, August 5, 2009 by Dave Hauser

Anyone can look at the challenges we face in developing local businesses and advancing the economy -- and be defeated by them. But there are too many examples that our local economic engine is running and ready to run down the tracks to stay pessimistic for long. So, with my apologies to David Letterman, here are my "Top 10 reasons to be optimistic about the economic future":

1. Local companies are thriving.

- Companies such as Bulk Handling Systems, Springfield Creamery, Western Pneumatics and other manufacturers are growing in our market.

- Enterprise Rent-A-Car doubled its downtown location to 275 employees, and it will soon reach 300 employees.

- Seneca Sawmill Company will launch plans for a $45 million electrical co-generation facility after receiving final regulatory approval.

2. The medical sector continues its dynamic growth.

- PeaceHealth, Oregon Region, continues to make capital investments in our area and has plans for more.

- A new regional veterans hospital ($82 Million) is in the works.

- Projections for the Oregon State Hospital Replacement Project in Junction City value it at $182 million.

- The two local chambers of commerce, two city governments, two hospitals, the University of Oregon and Lane Community College (LCC) are joining forces to explore ways to accelerate the growth of the medical sector in our region.

3. Lane Community College is taking a major step forward.

- Broad community support for a local bond measure will allow LCC to continue its critical contribution to workforce training. The $82 million capital project will strengthen the institution’s role in driving the region’s economic recovery while providing the shorter-term benefit of new construction.

- It may be possible to leverage the $82 million with another $8 million in capital from the $176 million Oregon economic stimulus package.

- Prospects are high for a new $27 million downtown center.

4. The University of Oregon keeps the local economy running.

- In fiscal year 2007-2008, the university generated an estimated $1.5 billion in direct and indirect expenditures. For every $1 the university received in state taxpayer support, $20 was pumped into the state's economy.

5. Eugene will forever be known on the world stage as Track Town, USA.

- The perfectly executed 2008 U.S. Olympic Track & Field Trials and the USA Track and Field Championships cemented our reputation as "Track Town, USA … Forever," and positioned Eugene as a logical host for major track-and-field meets in the years to come.

6. EWEB’s relocation creates new opportunities for downtown Eugene.

- A new Eugene Water & Electric Board operations center in west Eugene will inject more than $83 million dollars into the local economy.

- The move has prompted redevelopment plans of EWEB’s existing 27-acre site on prime riverfront property in downtown. Rowell-Brokaw Architects and a community advisory team are leading the effort to create a master plan.

- EWEB is also stimulating the local economy with projects such as the Leaburg Dam fish passage ($11 million), the re-licensing of the Carmen/Smith facilities ($135 million) and the eventual conversion of approximately 75 downtown properties from steam to an alternative energy source.

7. Expansion of retail centers establish Eugene as a shopping hub of the southern Willamette Valley.

- The Coburg Road corridor saw a flurry of activity beginning with the redevelopment of Coburg Square (on the northeast corner of Coburg and Willakenzie Roads) and continuing with the construction of Coburg Station and Uptown Plaza. In all, more than 45,000 square feet of retail space was built, with the potential for more than a dozen storefronts.

- Development continues at Crescent Village, and Nike’s move to Oakway Center set plans in motion at the Fifth Street Public Market for an upscale inn with amenities unlike any other offered in the area.

8. Entrepreneurial development has new momentum.

- Dynamic new ventures in Eugene/Springfield such as Floragenex, TakeShape Inc., Arcimoto, Sunburst, MitoSciences and Dune Sciences are the foundation for tomorrow’s economy.

9. Where quality of life is concerned, our natural assets have received national attention.

- Eugene/Springfield earned a ranking on Forbes magazine’s "The Best Places For Business And Careers" list, and we earned third place in three population categories of the "Next Cities" report that surveyed young professionals 20-40 years old for their best places to live and work.

10. Interest in economic development continues to grow.

- It’s summer, and rays of hope shine through the fog of economic challenges. Gray Northwest skies always give way to infinite sunshine in summer. These economic storm clouds, too, shall pass, and our business community will emerge from its solid grounding, ready to grow and yield a bounty.
 
Our diverse local economy is supported by a number of industries, and because we support businesses of all types and sizes, we are an attractive destination for the kinds of innovative companies that do well in challenging economic times.


Hanging On To and Attracting The Young and The Restless Key to a Positive Economic Future

Wednesday, July 1, 2009 by Dave Hauser

Demographics and livability may significantly contribute to our region’s economic recovery. At least the research of one Oregon economist says it’s so — and that bodes well for our region.

No matter that you are not an expert demographer. You can probably guess the key trends shaping all cities and regions: More baby boomers are planning to retire; the number of women joining the workforce has stabilized; and college attainment levels have plateaued. As a result, young professionals are becoming increasingly important to the economic health of growing cities, according to a recent national report.

The study by Portland economist Joe Cortright indicates that young, college-educated workers are capable of counteracting this impending economic shift because of their entrepreneurial nature and willingness to relocate. The key to growing cities will be to attract and retain young professionals, Cortright says in “The Young and Restless in a Knowledge Economy.”

And much is at stake in attempting to attract these young and talented 25 to 34 year olds who will determine the path of our economy.

These trailblazers are more concerned about quality-of-life issues than being in a hot market. They are 60 percent more likely to live in areas close to the core of a community. So you can argue that young professionals will not only influence the future of local economies, but their desire to live close-in will help drive long-standing planning goals of building and preserving healthy downtown cores.

Recognizing that opportunity, the Eugene Chamber of Commerce is leading and supporting a host of efforts to retain, engage and attract young professionals:

  • The creation of the Young Professionals Network (YPN). The focus of YPN is to provide young professionals with programming specifically targeted to meet their needs for networking, professional and personal development, community involvement, awareness and influence.
  • The development of programs that we believe will create a local climate that supports entrepreneurs and innovation. Through Chamber initiatives such as the entrepreneurial support group SmartUps and the investor-focused Willamette Angel Network and Willamette Angel Conference, we’re creating an environment that supports new ideas and business success.
  • Partnerships since 1986 with the Springfield Chamber of Commerce to promote and foster the development of volunteer leadership in our communities. Leadership Eugene-Springfield (LES) is a program designed to meet our area’s need for the active participation of informed, skilled and motivated community leaders. While not exclusively for young professionals, LES has attracted participants who have used the program to establish meaningful volunteer leadership roles in our community.
  • A central role in the creation of the Arts and Business Alliance of Eugene (ABAE). The mission of the new group is dedicated to enriching the cultural life of our community by acting as a catalyst for creating dynamic partnerships between the arts, culture and business sectors.


Eugene-Springfield’s well-deserved reputation for outstanding livability, coupled with efforts to hold on to and attract talented young people, will be an important piece of an economic strategy that drives a prosperous future.

Dave Hauser is the president of the Eugene Area Chamber of Commerce, a 1200-member organization dedicated to promoting a healthy local economy.

Chamber Represents Business Interests

Tuesday, June 23, 2009 by Jared

With official representation or active involvement on a host of planning and advisory groups, the Eugene Area Chamber of Commerce collaborates for a positive future and ensures business interests are represented:

Airport Advisory Committee: The Eugene Airport Advisory committee develops recommendations for City staff by providing an ongoing citizen perspective and review of Airport Capital Improvement Projects, environmental issues, airport finances, air service development and changes to Airport Administration policy (Dave Hauser)

EWEB Riverfront Master Plan Citizen Advisory Committee: A nine-member Community Advisory Team (CAT) has been appointed by the EWEB Board of Commissioners and the Eugene City Council to work with a consultant to create a draft master plan for the redevelopment of EWEB’s riverfront property (Dave Hauser; Gary Wildish, Mark Johnson, Tom Hoyt, Dean Pape).

Walnut Station Mixed Use Development Plan Stakeholders Group: Representatives from the Fairmount neighbors, University of Oregon, City and Chamber to attempt to indentify and address potential concerns that various stakeholders might have as the plan takes shape and moves to the City Council for Adoption (Jared Mason-Gere, Bruce Mulligan, Gary Wildish, Tim Campbell). 

Eugene Comprehensive Lands Assessment (ECLA) Community Advisory Committee: The ECLA CAC is a 15-member committee that provides guidance to the City on the technical analysis that will occur throughout the project. Members represent key stakeholders and community groups and will ensure that the best available information is incorporated into the study (Bill Kloos).

Beltline Highway: Coburg Road to River Road Facility Plan Stakeholder Advisory Committee (SAC): The Oregon Department of Transportation (ODOT) is beginning a study to consider ideas for improving safety and operations on the Beltline Highway between Coburg Road and River Road. The study will focus on areas near the Delta Highway, River Avenue/Division Avenue, and River Road interchanges. The SAC will provide advice and guidance to ODOT during the study while striving to reach consensus on study issues (Ryan Pape).

City of Eugene Community Climate and Energy Plan Task Team: The goal of the Task Team is to "identify strategies to help the City reach goals of reducing carbon emissions, cutting fossil fuel usage in half by 2030, and adapting to the impacts of climate change in Eugene" (Josh Proudfoot).

Arts and Business Alliance of Eugene: The Chamber is a founding member of this group whose mission is to enrich the Eugene community through strong arts and business partnerships through increased awareness that the goals of the art and business sectors are congruent promoting community-wide awareness of the economic, educational, business benefits of arts and culture (Dave Hauser).

West Eugene Collaborative: This community based group was tasked with Develop an integrated land use and transportation solution supported by stakeholders that will facilitate movement of people and commerce from, through and to west Eugene and west of Eugene while enhancing community, business and the environment (Gary Wildish; Rusty Rexius; Larry Reed).

UPDATE: COMMISSIONERS APPROVE FUNDING FOR JAIL BEDS

Friday, June 19, 2009 by Jared
Chamber advocates for improved public safety

On Wednesday, Lane County Commissioners voted to approve funding to re-open 84 jail beds at the county jail.  Commissioners also voted to remove allocations for increased personal staff.    The Eugene Chamber of Commerce and its members  lobbied the commissioners in written correspondence and with public testimony for these changes to the 2010 county budget, as well as the reinstatement of Lane County’s portion of funding for the Lane Metro Partnership, our regional economic development organization.   

The Register-Guard has news coverage of the testimony and the commissioners’ decision.

You can read Eugene Chamber President Dave Hauser’s letter to the Commissioners HERE  and watch the testimony HERE (Chamber testimony at 2:27:04)

This is an important first step in local efforts to improve our public safety system, but we still have just a fraction of the jail beds, sheriff’s deputies, and prosecutors needed. The larger, systematic funding problem remains to be solved.  How do we gain the necessary funding to put our public safety system on stable footing?  Where does public safety rate as a priority for you?  What should the Chamber’s role be in addressing the remaining budget shortfall?

Business and Education Partner for Economic Prosperity

Thursday, June 18, 2009 by Dave Hauser

The Eugene Area Chamber of Commerce has always believed strongly that business–education partnerships are essential if we are to achieve both high-quality education at all levels and a diverse and vibrant local economy. The growing complexities of technology and the work process confer a premium on skilled, talented people. This, in turn, calls for first-rate education systems. Employers want to locate in areas with pools of well-educated workers; employees value strong schools for their children, and they want continuing education opportunities for their own job security and advancement. Talented graduates fuel the economy.

Consider the following:

  • 90 percent of the fastest-growing jobs in the United States require education and training past high school
  • 63 percent of high-wage, high-growth jobs in the next decade will require a bachelor’s degree
  • A 1 percent increase in college graduates in a region’s workforce increases wages by 1.3 percent

Businesses in Eugene-Springfield have long demonstrated a readiness to play an active role in educational enhancement. Frankly, their motives are appropriately self-serving — a steady stream of well-trained young men and women is a major contributor to the vitality of all companies. I have found businesses more than willing to provide tours, guest speakers, work-experience programs, mentoring, job-shadowing opportunities, curriculum support, grants, scholarships and much more.

This Chamber has advanced and supported programs to connect students with career information (Lane County Career Fair) and business mentoring that addresses middle school literacy (Literacy Partners). It has also celebrated excellence in our public schools (ACE Awards) and supported community stewardship (Future First Citizen).

If human capital is the driver of future economic prosperity, then our region — through a host of business and education partnerships — is well-positioned for success.

The Eugene Chamber's Top 10 Local Issues

Monday, June 8, 2009 by Jared

Every day government officials at all levels make decisions that impact the local economy and the ability of businesses to succeed. The Chamber serves as the voice of business, ensuring that the interests of business are considered in local decisionmaking. The Chamber works on behalf of its members to help create and maintain an environment in which business can succeed.

1. Residential and Industrial Land Supply

2. Downtown Redevelopment/Renewal

3. Economic Development

4. Public Safety

5. Infill Compatibility Standards

6. Transportation Infrastructure

7. Mixed Use/Nodal Development

8. EWEB Riverfront Master Plan

9. Mass Transit/EmX

10. City and County Budget Shortfalls

Do you have comments about the Eugene Chamber's Top 10 list of local issues? Let us know your thoughts.

Building a Roadway to a Prosperous Future

Monday, May 4, 2009 by Dave Hauser

It is probably no secret to those in business that economic prosperity and transportation go hand in hand. While improved transportation networks alone do not guarantee economic well-being, the economic health of a region is difficult to create and sustain without regular investments in transportation. Local companies rely on efficient multi-modal transportation systems. U.S. Senator Ron Wyden said it best, "At the end of the day, if you don’t have a big league transportation system, you’re going to have a little league economy."

Diminishing resources, multiple priorities and growing congestion on all transportation systems are challenging our ability to ensure a "big league" transportation system. Add to that a complex transportation planning program, where a project may take 20 years or more to move from concept to reality, and it is no wonder businesses are challenged to stay engaged. Yet we must come together to establish a vision for a local transportation system that fits the needs of our economy and community.

The Eugene Area Chamber of Commerce supports a regional transportation system that provides access to all modes of transportation. We believe the region should continue to advance the use of alternative modes while planning for the future and the increased capacity needs of our roadway networks. Most importantly, we need to champion strategic infrastructure investments that drive commerce; they are critical to our livability and economic future. And by the way, those investments are not likely to happen without the active support of this organization and its members.

Read the December08/January09 issue of the Eugene Chamber’s Open For Business magazine for more articles and information about local transportation options.

Marketing Your Business in Tough Economic Times

Friday, May 1, 2009 by Membership Team

The Chamber recently asked member marketing and public relations firms to send us tips for businesses to consider when marketing themselves during these economic times. We share some of those tips with you here.

Don’t be timid: Spread the word about your product/service. Now’s the time to increase your marketing. If you don’t have money to spend, make your employees and customers your ambassadors. And toot your own horn.

Keep everyone in the loop: Keep your employees well-informed about business conditions, as they are your front line marketers/brand ambassadors.

Stay focused: Stay focused on what truly differentiates your services and products. Thoughtful strategy that produces sustainable value to your client – even after the "crisis" is past – will cement client relationships and build your brand in a way that a one-time price cut can’t.

Market for the long-term: Ensure that marketing is a long-term effort. Starting stopping, doing a little here a little there, is a failed policy. You might as well host a company BBQ and burn money instead of charcoal.

May is for our Local Wetlands

Tuesday, April 7, 2009 by Membership Team
This May marks the 19th anniversary of American Wetlands Month, a time for us to celebrate the vital importance of wetlands to our community's ecological, economic and social health. Wetlands are the vital link between land and water, where the flow of water, the cycling of nutrients, and the energy of the sun meet to produce highly productive ecosystems with unique plant and animal life.

Nationwide, less than half of the original 215 million wetland acres existing in colonial times is no longer functioning. Locally, the situation is more of a challenge. Less than one half of 1% of the Willamette Valley wet prairie habitat remains, yet wetlands play a critical role in the water cycle. They filter toxins out of the water and store flood waters. Wetlands are also an important habitat for many plants and animals, including endangered species, such as the local Fender's blue butterfly and Kincaid's lupine. Almost 1/3 of the nation's endangered species are dependent on wetlands.

American Wetlands Month is a wonderful opportunity to discover and teach others about the important role that wetlands play in our environment and the signficant benefits they provide. Join WREN for one of their Continual Education classes to help create an atmosphere of stewardship - an essential element in protecting and maintaining our wetlands.

Take a tour! Explore the West Eugene Wetlands: Wetlands Map

Support WREN in the capital campaign to build the Education Center by clicking here: Wetlands Education Center

Eugene Area Chamber of Commerce Supports Seneca Renewable Energy

Tuesday, March 31, 2009 by Jared

The Eugene Area Chamber of Commerce supports sustainability and the City of Eugene’s goals of making our community a prominent home to leading sustainable businesses.

In this vein, the Chamber enthusiastically supports Seneca Renewable Energy’s proposed biomass cogeneration facility. The Chamber believes this is a chance to take local sustainability efforts to the next level, and capitalize on current opportunities to grow our local economy.

Our Mayor and City Council have strongly advocated for sustainability and the potential for increased efficiency and reduced waste to pay dividends to Eugene area businesses. With support from the City Council, Mayor Piercy launched the Sustainable Business Initiative (SBI) with the goal of making Eugene one of the most sustainable mid-sized cities by the year 2020.

In the 2006 report to the City Council, The Sustainable Business Initiative Task Force’s "Vision of a Sustainable Eugene" calls for a scenario in which Eugene would be home to businesses that "have become so efficient in their use of energy and generating their own renewable energy that many are net energy producers that sell surplus power back to local utilities for redistribution to other citizens." Community decisions would "result in reduced vehicle miles traveled, reduced energy consumption, and reduced reliance on fossil fuels." The Seneca Renewable Energy facility will help make this vision a reality.

The Sustainable Business Initiative calls for a "triple bottom line" for businesses and governments that accounts for environmental and social impacts in addition to the traditional economic bottom line. The new Seneca facility will put local contractors and their employees to work during these difficult economic times, as well as create permanent, family-wage jobs for area residents. Seneca will use wood byproducts, 100% of which will be supplied by their existing operations, to power their dry kiln and produce nearly 20 megawatts of electricity, while using best available control technology to meet and exceed emissions standards.

By creating family-wage jobs, producing clean power and reducing our dependence on fossil fuels, and generating a profit, Seneca’s cogeneration facility fits the "people, planet, profit" model for sustainable business. The Chamber is excited to have a project of this scope occurring locally, hiring local employees and construction companies, and holding the potential to sell the produced electricity to EWEB.

The Eugene Chamber of Commerce welcomes Seneca’s contribution to local sustainability efforts, because it will contribute to our shared goal of building a healthy local economy, and a healthy, vibrant community.

Please contact the Lane Regional Air Protection Agency (LRAPA) at LRAPA Permit Coordinator, 1010 Main Street, Springfield, Oregon 97477 or E-Mail: colleen@lrapa.org

and the Eugene Water and Electric Board here: http://www.eweb.org/ContactUs.aspx?id=20 to let them know you support Seneca’s cogeneration facility, and clean, homegrown energy.

Small Businesses Own an Advantage of Flexibility During a Recession

Saturday, March 28, 2009 by Membership Team

Small business owners concentrate a lot on what they do best – selling their products or services. During good economic times, you can probably run your business successfully focusing mostly on that. During tough economic times, however, the belief that as long as you are still selling goods the rest of the business will take care of itself doesn’t necessarily hold true. As the economy slows and credit tightens, you need to expand your job description to include oversight of areas that may have been unnecessary to examine during the good years but can help with survival through the economic downturn.

  • Manage your cash flow. Review your cash position and anticipated cash needs. Ask yourself, have you been meeting your budgeted projections? How much of a drop in revenues can your business withstand and for how long?
  • Manage your receivables. Look at who you are selling to and evaluate their credit worthiness. Watch for new patterns of slow payments and follow up immediately. Keep receivable agings current at all times.
  • Analyze your expenses. Determine which ones can be controlled by disciplining your spending. Can you reduce spending in any areas to put fewer burdens on your cash-flow needs?
  • Review your financing. Talk to your lenders to determine the status of your credit lines, compliance with their terms and likelihood of renewing their commitments with similar amounts, rates and terms. Review your reliance on credit and make sure it is in line with your business’s short-term needs, goals and risk tolerance.
  • Don’t panic. A solid financial plan can help you face the current economic challenges. Develop a plan now to respond to future declines in revenues before they actually occur. Review your business strategies and update projections. Review your product/service lines to identify the most profitable items and determine how to leverage for future growth in profits.

Being a small business has its advantages. You have greater flexibility and can more easily adjust to changes in the economy than your larger counterparts. You can also use the economic downturn as an opportunity to buckle down, refocus, assess and make your company more financially sound.

By Kim Conway, Kernutt Stokes Brandt & Co. LLP for the Eugene Area Chamber of Commerce.
 

Chamber Convenes Health Care Cluster

Friday, March 20, 2009 by Dave Hauser

Challenging economic times require new approaches to grow the local economy. With that in mind, the Eugene Chamber, in conjunction with the Springfield Chamber, recently convened a discussion of health sector leaders along with economic and educational organizations with an eye toward exploring the willingness to move from general consensus that opportunities exist toward a more strategic approach to health cluster development.

Eugene Chamber leadership believes that Eugene/Springfield metro area possesses significant assets, energy, and support to more strategically develop the health sector’s economic contribution to the region. "We are excited about the opportunity to identify short-term and long-term opportunities where collective focus would provide the greatest benefit and accelerate growth of health sector." commented Chamber Chair Eric Forrest (Pepsi-Cola Bottling of Eugene).

Among the participants in the regional collaboration are the City of Eugene, City of Springfield, University of Oregon, Lane Community College, PeaceHealth, McKenzie-Willamette Medical Center, Lane Workforce Partnership and Lane Metro Partnership.